Marketing your Mortgage Business on LinkedIn – Tip 1 of 5

Marketing your Mortgage Business on LinkedIn – Tip 1 of 5

By JC Kiadii, Internet Marketing for Mortgage Professionals

When I mention LinkedIn to my clients, one of the first things most say is “I created a profile, but I’m not sure what to do next.”

In this series, I’ll share a few tips for marketing your mortgage business on LinkedIn.

Like most social media sites, LinkedIn is not the place for blatant advertising. Instead, you build relationships over time. The more focused you are on contributing, the more likely you are to be successful.

Here’s my first mortgage marketing tip for LinkedIn – Create a group.

Why create a group?

It provides a unique opportunity to develop a community around an area of common interest.

What kind of LinkedIn groups should mortgage professionals create?

The answer to that question depends on your target market. You can create a group around a particular geographic area (ex., Linked Smyrna). You can create a business group in a particular area. You can create a group for your referral sources in a particular area (ex., CPAs in Smyrna). You can create a group around a particular interest.

Quick tips for LinkedIn group success.

1. Craft a well-written description. Who do you want to join the group? What’s in it for your members? What’s allowed? Don’t forget to use keywords LinkedIn members may use when searching for the group.
2. Don’t be shy. Invite appropriate contacts to the group. You can also post a discussion to the groups you are already involved with, inviting the members to your new group.
3. Leverage your confirmation message. As the group administrator, you can send a confirmation message once you’ve approved a member. Use that message to make sure each new member is aware of you. Once again, a subtle touch is best; the “Welcome to the Group” message is not the time for blatant promotion.
4. Monitor the messages. Approve members. Make sure that your group does not become a treasure trove of S*pam or off-topic conversations. If it does, you will dilute the value of your group and lose members that are truly interested in the topic.
5. Share the duties. If you have a trusted colleague who would be a good candidate for co-administrator, upgrade his or her membership to administrator. This helps to share the workload.

Homework: Brainstorm at least 1 LinkedIn group you can create to market your mortgage business.

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JC Kiadii, Mortgage Internet Marketing Services . 770-469-7385. Are you reaching out to the 87% of new buyers who start their search online? Our team provides results-driven mortgage Internet marketing services. Visit our website and sign up for the More Closings email newsletter to receive the report 6 Steps to More Referrals.